The Sales Enablement Content Company

Services at a Glance

At Launch International, our one and only goal is to help you improve customer acquisition and retention rates by producing right time, right place messages and content assets for buyers and sellers. We offer both tactical and strategic services across these areas:

Strategy and Messaging

  • Messaging Architecture Design, including a pre-workshop assessment, the main workshop event and a post-workshop Messaging Architecture guide that includes a complete and robust set of customer messages, formal solution definitions and elevator pitches, unique differentiators, proof and validation points and templates for developing the tools your sellers deem most valuable
  • Aligned Asset Framework, including a gap analysis of current and recommended states, buy/sell maps with summaries of events at each stage and activities for each role, a documented asset inventory and new asset rollout plans

Sales Enablement and Communications

  • Sales playbooks, kits and battlecards
  • Presentations, whiteboards and scripts
  • Opportunity briefs
  • Content - web and print
  • Content upgrades
  • Case studies - internal and external
  • Data sheets, brochures and all collateral
  • Demand creation campaign support
  • HTML email content and programming
  • Competitive guides
  • Seminars, event support and themes
  • Newsletters and magazines
  • Customer welcome kits
  • Standard proposal content

Channel Marketing

  • Reseller sales enablement resources
  • Reseller on-ramping kits and programs
  • Reseller collateral and case study programs
  • Reseller training and "train the trainer" programs
  • Reseller recruitment programs
  • Channel marketing best practices consulting
  • Portal-based mass service programs
  • Mass-market and custom campaign production and support
  • Integrated message development and channel "make-ready" programs
  • Upstream marketing programs
  • Virtual on-demand marketing and design services

Technology Services

  • Technology adoption assessments
  • Enabling platform population, including salesforce.com, Eloqua, Qvidian, SAVO, and more
  • Web update services
  • Programming and animation support
  • Sales tools customized for mobile delivery via smartphones and tablets

Got brains but
no brawn?

Subject matter experts offer great insight but often lack the time or skills to publish works of real value to their audiences.

Launch International’s thought leadership process is as unique as each resulting work. We identify “hooks” based on buyer behavior, and develop and package content that readers ask for, all while minimizing valuable SME time.

EMAIL US to learn more.