Channel

Have your enablement and marketing activities kept up with your changing channel?

In our 20+ years serving technology indirect sales organizations with sales enablement, marketing and partner development content, we've witnessed the channel's evolution from being an alternate, incremental source of revenue to a strategic and demanding growth opportunity for most vendors.

Yet, despite all the attention, the investment in the channel's sales and marketing infrastructure often has not kept pace with the pressures to perform. That's because vendor corporate marketing organizations don't always understand the complexities of supporting multi-tier channel selling operations.

It’s been proven that, when you focus on consistent enablement content, you can position your company better than competitors with similar offerings. Moving a partner from a reseller model to “solution practice” puts them on a path to huge benefits, including:

• Larger deal sizes from packaged solutions that focus on business outcomes
• Greater differentiation from competitors that are still pushing products
• A more sustainable business model driven by customers who view your partners as strategic advisors

And that's where Launch International excels.

Launch International has worked with vendor and distributor channel organizations to create the messages, content and assets to help them achieve three primary goals to lead partners—and the channel organization—to increased revenues:

1. Align partner business models and offerings with your initiatives and market leadership.

Partners that understand your value to their business will align their practice to your solutions. That includes engineering and consulting services, as well as dedicated sales and technical resources to drive opportunities.

2. Integrate your messages and value propositions into partner solutions and sales models.

Developing better content for partner use helps them get beyond their own specific capabilities and position themselves as a leader in solution areas that drive opportunities for your offerings.

3. Execute flawlessly on sales and marketing initiatives and programs.

Better content drives better conversations—pure and simple. Sales enablement, thought leadership and collateral that combine your industry leadership with the partner’s local expertise is a win-win situation for all your joint sales and marketing initiatives.

Reach out to Launch International

Launch International has served every segment of the IT value chain – from vendor channel organizations, distributors and ISVs to dozens of VARs – and performed a broad range of high-value enablement services.

Not only do we help vendor organizations develop and rollout “channel-ready” tools, but we also help train, serve and support their internal marketing and sales enablement colleagues, as well as their reseller, distributor and alliance partners

In fact, with more than 20 years’ experience and hundreds of successful channel enablement projects behind us, no other marketing services company can match Launch International’s experience in the channel. Period.