The Sales Enablement Content Company

Channel

Launch International has served every segment of the IT value chain – from vendor channel organizations, distributors and ISVs to dozens of VARs – and performed a broad range of high-value enablement services. Not only do we help vendor organizations develop and “channel-ready” all tools, but we also help train, serve and support their individual and collective benefactors. In fact, with more than 20 years’ experience and hundreds of successful projects behind us, no other marketing services company can match Launch International’s experience in the channel. Period.

We deliver our channel marketing offerings across four key areas:

Channel Strategy

  • Demonstrate value leadership in terms of solution building and enabling partners for success
  • Demonstrate differentiation (from volume-focused competition)
  • Provide market vision

How Launch can help:

  • Messaging and content; building the channel brand
  • Helping to define enablement platform
  • Creative thought leadership
  • Portal-based mass service programs

Recruiting and Retention Programs

  • Leverage leadership story (market vision, solutions packaging and partner enablement)
  • Profile desirable target resellers in each segment

How Launch can help:

  • Recruiting packages
  • Welcome kits
  • Reseller training

Reseller enablement Programs

  • Prioritize enablement tools based on revenue opportunity
  • Define specific, valuable tools

How Launch can help:

  • On-ramping and enablement kits
  • Sales tools
  • Portal-based mass service programs
  • Portal content

Reseller Marketing Programs

  • Demand creation campaigns
  • “Grow your business” support: consulting, marketing and training programs

How Launch can help:

  • Best practices and channel “make-ready” programs
  • Mass market and custom campaigns
  • Individual reseller messaging and strategy
  • Reseller training
  • Reseller collateral: brochures, web and presentations
  • Case studies
  • Upstream marketing campaigns
  • Virtual on-demand marketing and design services

Satisfied with how your resellers market themselves?

Nearly 100% of marketing monies invested in the channel do not actually improve the quality of the reseller organization. Better organizations sell more.

Our Partner Report Card services, part of our Channel Marketing ROI Analysis, rank a reseller’s marketing organization in a variety of areas, such as messaging and marketing maturity, ability to provide salespeople with the tools required to identify and close business and demand generation/lead nurturing efforts.

EMAIL US to learn more.