Multimedia & Presentations: Featured Work

• Crossroads

  Client need: Crossroads needed help positioning its FileMigrator Agent as a cost-efficient resource that enables Windows storage administrators to reduce labor requirements.

  Launch solution: Launch strategized, wrote and designed a dynamic campaign around the FileMigrator Agent called “Be A Storage Hero,” which Crossroads then rolled out across all banner ads and email communications.

  

• 21st Century

  Client need: 21st Century Software needed to update its web presence to reflect a new product strategy.

  Launch solution: We worked closely with 21st Century Software to craft messaging that highlighted the new product direction, developed web-specific content, designed each new page, selected graphics and managed all programming duties. Shortly after the launch of the new web site, the company received recognition from a key industry analyst group.

  

  

• CA

  Client need: CA wanted to develop a variety of templates – extending the company’s new brand to new formats  and leveraging overall guidelines to address specific campaign goals and requirements.

  Launch solution: We created a microsite template for CA’s Global Campaigns group to use for its targeted campaigns and also developed a best-practices document as a complement. It outlines minimum and maximum requirements, provides recommendations for longevity and includes standard icons to ensure continuity and congruity.

  

• Siemens

  Client need: Siemens needed help creating an eye-catching online advertisement to drive traffic to its Executive Gateway client portal, which featured new thought leadership and content targeting the ARRA legislation and other initiatives.

  Launch solution: Launch developed, wrote, designed and programmed an ARRA-specific Flash advertisement for use on trade websites — utilizing and expanding the “navigation/GPS” campaign theme Launch already created for all of Siemens ARRA initiatives.

  

  

• Compellent

  Client need: Compellent wanted help in launching new, creative emails for its 2010 "event and learn" partner demand generation program. The events needed to be informative and appealing and somehow tie back to Compellent's products, while also repeatable (location agnostic and able to be exceuted with minimal complexity.)

  Launch solution: Launch developed some high level ideas for the event themes and tactics that leveraged/ referenced both a specific venue and/or food and Compellent's highest-level product messaging. Once the concepts were finalized, we created compelling copy and design to support each.