Demand Gen & Lead Nurturing: Featured Work

• Avnet

  Client need: Avnet wanted to highlight its value to prospective business partners attending the IBM PartnerWorld event.

  Launch solution: Launch produced a custom, tabloid-sized newsletter – which leveraged the IBM PartnerWorld design template – with strategic content focusing on Avnet's solution support capabilities and the value it brings to IBM partners.

  

  

• Unisys

  Client need: Unisys wanted to improve mindshare within its mainframe customer base via more regular communications that offer business and technical info.

  Launch solution: Working with Unisys marketing and product managers, Launch writes, designs and programs a quarterly newsletter for Unisys ClearPath clients. Launch drives the process from story selection to final edits and distribution, freeing up Unisys contacts to focus on other strategic efforts. The newsletter is delivered via HTML email with web-based landing pages and the option to download a PDF version for offline reading.

  

  

• HP

  Client need: HP needed to effectively present its new business agility message to C-level executives.

  Launch solution: We created a mailer that included a letter and an abstract and packaged it altogether in a unique box. The call to action was for an executive brief, which came wrapped in an actual press sheet of one dollar bills printed by the US mint.