Patti Drach Fiore

As Managing Director of Client Services, Patti oversees all activities in key accounts, and helps with strategy, high-level messaging, sales enablement and thought leadership work.

With more than 15 years' experience, Patti is a seasoned high-tech marketer who adds a corporate perspective to Launch’s services portfolio and has advanced specialties in these areas:

• Technologies: Enterprise Software and Automation, IT and Data Center Management Software, Middleware, SOA and SaaS, IT Services and Support and Software Alliances and Solutions
• Strategies: Compliance and Governance, Risk Management, Business Continuity and Disaster Recovery, Information Management
• Verticals: Financial Services, Government, Manufacturing

Patti serves as one of Launch’s most valued resources for:

• Program strategy, definition and execution
• Company, brand and solution messaging
• Indirect and direct channel sales enablement
• Thought leadership
• All content and copywriting areas: sales guides, thought leadership, white papers, executive briefs, brochures, data sheets, PowerPoint presentations and scripts

Some of Patti’s recent interesting work includes:

• PCN: Messaging guide and web content
• Unisys: White paper
• CA: White paper

To know more about Patti’s professional history, click here.

Little known facts about Patti:

• She thinks that the Jersey Shore is the only place to vacation during the summer.
• Her first words were “Shot, score!” and she’s pretty much been a Philly sports nut ever since.
• She enjoys Thanksgiving above all other holidays – even though she doesn’t need turkey dinner more than once a year.