Jody Canavan

As founder and president, Jody brings nearly 25 years of marketing and sales enablement experience to Launch International. Jody is not only instrumental at crafting Launch International’s direction and solution offerings, but is also an active member of our client services delivery team, often facilitating strategy sessions and messaging workshops and setting client strategy.

With proven technology marketing experience and as an advocate for women in business, Jody is a featured speaker for academic, community and corporate settings. She is also an active member of several organizations dedicated to improving lives and community. With her teenage daughter, Jody founded SSWII (www.sswii.org), a growing non-profit corporation dedicated to providing social support for high school and college-age students disconnected from school as a result of illness or injury.

Jody has particular expertise in these areas:

• Technologies: Storage, Virtualization, High Availability/Continuity, Enterprise Software, Dynamic Infrastructure
• Strategies: Data Center of the Future, Green IT, Privacy/Security
• Verticals: High Tech, Healthcare, Education, Financial Services, Manufacturing

Jody is best known for her work in the following:

• Sales enablement strategy/mapping buyer behavior to sales tools
• Identifying best value collateral/sales tools
• Messaging and strategy
• Executive whiteboards and conversations
• Thought leadership strategy, titles, topics
• Sales kits
• Elevator pitches

To know more about Jody’s professional history, click here.

Little known facts about Jody:

• She holds dual citizenship – with the U.S. and Switzerland.
• She has been inside every prison in New York state.
• She is a self-proclaimed chocolate snob.