Eric Nitschke

As VP of Client Services and Managing Director, Eric mines his 13 years of experience at Launch International to deliver a best-practices approach to client management, sales enablement, thought leadership, whiteboarding and channel development and enablement.

With more than 20 years' experience in technology sales and marketing, Eric brings a wealth of expertise to Launch’s services portfolio and has advanced specialties in these areas:

• Technologies: Storage, Data Protection, Virtualization, Cloud Computing, Identity and Access Management
• Strategies: Business Continuity, Enterprise Computing, Lifecycle Data Management, Virtualized Data Center
• Verticals: Retail, Manufacturing, Distribution, Healthcare, Financial Services

Eric serves as one of Launch’s most valued resources for:

• Company and solution messaging
• Sales enablement strategies and content development
• Channel marketing and enablement
• Alliances messaging and co-enablement strategies
• High-value content development and copywriting

Some of Eric’s recent interesting work includes:

• IBM: White paper
• NetApp: Channel development and sales enablement program
• Arrow ECS: Whiteboard selling materials

To know more about Eric’s professional history, click here.

Little known facts about Eric:

• Involved in several bands and ongoing projects, he plays piano, guitar and drums.
• Every year, he performs in a local theater group with his wife.
• He is an avid baseball fan. (Go Phillies!)