Patti Drach Fiore
As Managing Director of Client Services, Patti oversees all activities in key accounts, and helps with strategy, high-level messaging, sales enablement and thought leadership work.
With more than 15 years’ experience, Patti is a seasoned high-tech marketer who adds a corporate perspective to Launch’s services portfolio and has advanced specialties in these areas:
- Technologies: Enterprise Software and Automation, IT and Data Center Management Software, Middleware, SOA and SaaS, IT Services and Support and Software Alliances and Solutions
- Strategies: Compliance and Governance, Risk Management, Business Continuity and Disaster Recovery, Information Management
- Verticals: Financial Services, Government, Manufacturing
Patti serves as one of Launch’s most valued resources for:
- Program strategy, definition and execution
- Company, brand and solution messaging
- Indirect and direct channel sales enablement
- Thought leadership
- All content and copywriting areas: sales guides, thought leadership, white papers, executive briefs, brochures, data sheets, PowerPoint presentations and scripts