As Senior Vice President of Strategic Services and with more than 17 years in the industry, Jim brings a perspective on Integrated Enablement Marketing™ few can match. A recognized expert in both content strategy and sales-enabling technology platform implementation, he has first-hand experience with the many challenges associated with enabling customer-facing organizations.
Jim has worked with more than 80 organizations across 15 countries and gathered insight from over 750 salespeople, marketers, sales support staff and subject matter experts to develop the best practices that form the foundation of his expertise – and he uses this knowledge to help Launch International clients empower their sales teams with situation-specific selling tools that help push opportunities through the pipeline and grow revenue.
Jim is best known for his work in the following areas:
- Content strategy consulting
- Content architecture design
- Enabling technology platform optimization
- Sales asset utilization assessments
- Sales cycle alignment above sales asset utilization
- Sales enablement best practice consulting
To know more about Jim’s professional history, click here.