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Executive Briefs

High Tech Marketing in 2006: The Year of Sales Enablement
To satisfy your external customers' yearn for information and your need to reposition yourself in a crowded marketplace, you're likely producing white papers, executive briefings, and other tools of intellectual value. But are you also creating the corresponding internally-facing tools and resources necessary to ensure that the sales organization understands this "heady" information in order to leverage it into the selling process? High Tech Marketing in 2006: The Year of Sales Enablement shares best practices for developing complete sales enablement programs that "mean business".

Step It Up: 10 Marketing Tips to Maximize Year-end Sales Performance
With so much revenue potential on the line in Q3 and Q4, now is the time for marketing managers to turn their attention to ramping up their sales teams toward fall success. Step It Up: 10 Marketing Tips to Maximize Year-end Sales Performance provides great tips and techniques for maximizing end-of-year opportunities.

Launch 101: Messaging Matters Most
Everything you need to know about differentiating yourself in a crowded marketplace
If you're one of the many who reports that your company's messages are out of date or ineffective for today's business climate, download this brief. It provides ideas and information on how to build solid marketing programs on a fluid messaging foundation. Learn about up and out messaging, and how to build differentiation in your market.

The Five Best Marketing Pay-Offs for 2004
For IBM channel partners, including solution providers, ISVs, and system integrators
The investments you make in marketing will determine your rate of growth over the next few years. This brief promotes IBM's on demand messages as 'the right story at the right time" and identifies the best areas to invest your marketing dollars in order to prepare for growth.

Demand Generation—Successful Demand Generation Techniques for a New Economy
Current economic conditions are driving your boss and board of directors to demand that you do more with less—and increase your bottom line. Successful Demand Generation Techniques for a New Economy discusses how you can use integrated marketing strategies to execute campaigns that deliver measurable results.

Value-Based Marketing—Help or Hype in Today's Tough Marketplace
For the first time in history, marketers are being held accountable for the complete scope of their marketing endeavors to measure its impact in overall company performance. Value-Based Marketing: Help or Hype in Today's Tough Marketplace takes a new look at this old discipline and identifies activities that can translate into short-term revenue and long-term value.

Storage Marketing—Delivering the Storage Message
Despite continued exponential growth in information, storage-related companies continue to struggle with issues beyond the economy, like building differentiation and finding ideal customers. Delivering the Storage Message identifies some winning storage marketing strategies and how they can be applied to help you build revenues for the long haul.