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Management Team
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Jody Canavan
Founder & President |
Jody Canavan brings nearly 25 years of marketing and sales enablement experience to Launch International, which she founded in 1992. Jody is not only instrumental at crafting Launch International's solution offerings, but is an active member of our client services delivery team. Jody works closely with clients such as CA, IBM, EMC, and SunGard, as well as many other clients who benefit from her best-practices-based leadership to set strategies and build messaging that takes their companies to the next level.
Prior to founding Launch International, Jody held strategic domestic and international marketing positions for Decision Data (Philadelphia, PA), Memorex/Telex (Boston, MA, Tulsa, OK, and Neuchatel, Switzerland), and Raytheon Corporation (Boston, MA), serving both direct and indirect sales channels. Her "claim to fame" was bringing new products to market, and developing the tools and resources required by sales organizations to ramp revenues in the shortest possible timeframe. Some of the products under her management included storage, backup and recovery, and security and high availability solutions, which continue to be areas of specialty for Launch International today.
With proven experience in marketing and sales enablement, and an advocate for women in business, Jody is a featured speaker for academic, community, and corporate settings. Jody is also an active member or supporter of several area organizations dedicated to improving lives and community, including Bucks for Kids, Bucks County Women's Fund, the Heritage Conservancy for Land and Resource Preservation (where she serves on the marketing advisory board), and the Bucks County Historical Society. Jody holds a bachelor's degree from Hartwick College in NY.
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Eric Nitschke
Vice President and Managing Director, Client Services |
With nearly 15 years of technology sales and marketing experience, Eric is responsible for Launch International's client development and management of key relationships and projects. His strategic vision and vast industry knowledge have been highly-praised at IBM, McDATA, Brocade, Sun, and Avnet. In addition, Eric has brought that experience and expertise to many other solutions, alliances, and channel marketing organizations across the industry. He also manages Launch International's business development and marketing activities, including our popular ChannelAgency web site.
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Adriana Miller
Managing Director |
As a seasoned marketer with more than 15 years experience, Adriana Miller serves as a key go-to resource for clients who need help with setting strategy and defining deliverables. She also is responsible for managing Launch's writing and design teams, with a focus on ensuring quality in all of our deliverables. Before joining Launch, Adriana held senior positions in product marketing and marketing communications for Micro Focus (Sunnyvale, CA), and Naviant, (Newtown Square, PA). Adriana holds a BS in marketing from Santa Clara University and is proud to be our resident Silicon Valley transplant.
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