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Profile
Overview
Launch International delivers strategic marketing and sales enablement services, providing support in both strategic and tactical areas to help technology companies close business faster and grow wallet share. Typical strategy engagements focus on developing high-level messaging, branding, and solutions, as well as defining appropriate deliverables across the buying and buy-in cycles. On the tactical side, we build a full range of sales enablement deliverables, including sales kits for direct/indirect organizations, thought leadership, web and print communications, presentations, case studies, and executive briefing tools.
Launch International was founded in 1992 in suburban Philadelphia.
Unique Capabilities
Our clients routinely tell us they've never worked with a company like ours before. We think we're pretty special, too. Here are some of the reasons why:
- All Launch International employees have worked at least five years for a technology company in sales, marketing, or product management. We once held many of the positions we now serve. We understand technology. We understand business and the fact that our efforts need to produce measurable results for your company. And, we all can write. In other words, we offer a rare blend of skills you can't find just anywhere.
- We are the creator of best practices in sales enablement. Many of our clients use the tools we've developed for them as the standard within their organizations. No single services company has more experience or a better reputation at building the full range of sales tools than Launch International. In fact, we'd bet there's something in your office right now that we created.
- Our approach is based on experience, grounded in strategy, and focused on results. We can guide you through the process of defining and developing tools for both internal and external audiences that maximize program performance and create competitive advantage. Wouldn't it be great it you could work with a group of people who understood exactly what needed to get done and had the skills to make it happen?
- We don't follow an advertising agency model (because we're not an advertising agency). There's no retainer (unless you ask for one). There's no account exec who translates your needs to people you've never met. Rather, all Launch experts are hands-on and you have full access to anyone on our team as you need it. Our clients use us when they need us and keep us forever.
- Our clients represent the biggest and brightest companies in the industry—and our relationships last. EMC=14 years, Unisys=14 years, SunGard=13 years, IBM=11 years. Launch International business is nearly 100% referral. Word of good work travels fast.
Press about our company
Philadelphia Business Journal: Launch Propels Products (PDF)
The Intelligencer: Company Plots Future from Fixture of the Past (PDF)
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